Social Skins

Social Skins are the poster imagery for a series or documentary that HBO uses to promote the upcoming release of on their social platforms. These projects included resizing the key-art imagery to fit the aspect ratio suitable for social platforms including Twitter, Facebook, and occasionally Instagram stories. As well as designing the imagery in a way that operates within each platforms content safety boundaries, social skins additionally received a type treatment that showcase either the air date, a ‘tonight’ air date, or a ‘now streaming’ tagline to show the viewer when they could expect to be able to watch the programing.

Episodic Imagery are digital assets hbo.com and Cinemax utilize to showcase an episode within a series and give the viewer a summative look into the episode. These tasks responsibilities included editing the crop of imagery selected to showcase a newly released episode within the series to a horizontal banner aspect ratio. This most frequently involved a level of photo editing work that included crafting background extensions or expanding upon furniture in the image to better suit the dimensions needed for hbo.com and Cinemax’s episode sites.

Announcement assets were a graphic representation of an upcoming show meant to grab the viewers attention while promoting a new release. During my internship I was tasked with creating a video graphic for the series announcement of A Black Lady Sketch Show that could be used on Instagram and Facebook. I was provided the shows title treatment and was given the freedom from there to create a looping motion graphic that would draw viewer interest. After animating the title treatment the show runners decided to additionally include imagery of the main four cast members, to which I brought in their imagery and names on moving panels that would not only highlight the cast members, but also aided in a more seamless looping of the title treatment animation.

Website banners are housed on hbo.com and function to promote upcoming shows or drive interest towards shows already released. This Cool Off With Comedy banner is an example of one I produced during my internship. I was provided with the dimensions, copy, and shows that needed to be included on the banner. From there I was responsible for the type treatment and layout design of the banner while maintaining hbo.com’s style guidelines.