SODEXO GLOBAL MEETING
This project was completed during my internship at Anthem Worldwide.
Anthem’s assignment was to develop materials and take-aways for four meeting stations showcasing global partnership opportunities for Sodexo and Kellogg. Meeting stations provided hands-on experiences highlighting how the Kellogg portfolio can be activated in key markets throughout the world to drive patron engagement and traffic at Sodexo locations in target segments (Hospital, Universities, Senior Living, Corporate Services). The goal of this station was to highlight the innovative natural foods Kellogg’s has brought to the market and how that innovation can be showcased by Sodexo’s new Bite App.
POSTER
With the poster being the attention grabbing aspect of the station, I focused heavily on bringing in the food imagery to draw the attendees in through taste appeal. With all of the innovation foods being centered around wholesome new choices with real ingredients, I chose to bring in a simple wooden rustic background to help emphasize the cleaner innovation of the food being showcased.
Table tent
The purpose of the table tent was to highlight how the new innovative foods could be showcased within Sodexo’s Bite App as well as additional promotional pieces.
TAKEAWAY
The takeaway was meant to be information focused so the attendees would have a form to reference back on once they left, so I pulled in typographic hierarchy to help structure and organize the information within the page. Not only did I utilize different type sizes, but I additionally incorporated color and typeface to emphasize the information hierarchy.
TABLE DRAPE
The purpose of the table drape was enhance the showcasing of the food and brands, without being too overpowering of the food that was placed on top. To execute this I once again brought in the wooden rustic background to showcase the cleaner innovation of the food and brands atop.
